Data engineering and analysis augmenting dashboard intelligence

Case Studies

Client background:A pioneer in providing digital solutions to powersports, recreational vehicle, and commercial truck and equipment segments

Industry: Media

Products/Services: Advanced Analytics

Business Challenge

Serve OEMs by building intelligent-rich dashboards
Provide intelligence encompassing consumer interests, visitor trends, dealer churn, dealer buyouts, product line additions, product line seasonality and demographic information
Map right datasets to various KPIs

Business Solution

Data exploration covering Salesforce, Omniture, google ad manager, Facebook ad manager and other application database
Data pipeline development for retrieving data from different sources
Cleansing and transformation of the sourced data
Data analysis for ensuring data availability for visualizing various KPIs

Business Benefits

Comprehensive dashboard intelligence covering marketplace report, dealer network performance and visitor profile report
Insights into audience engagement & customer interests
Better campaigns to improve sales, reduce customer attrition

Environment